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Creating a Culture of Care



We live in a society that is becoming more fragmented, with many people feeling excluded and isolated. These conditions give rise to mental health issues, as people struggle to make sense of the world we’ve created.


We believe that one of the best solutions at our disposal is to develop a culture of care, in which each of us learns the importance of self-care, but also how to care for those around us. Helping others is one of the most altruistic things an individual can do, and also gives us an immense sense of satisfaction.


One of our primary aims as a professional cuddling company, is to improve the wellbeing of as many people as possible. We were therefore inspired by Tatina Semprini’s recent article in the Holistic Therapy Magazine. Tatina is a Sports Massage Therapist, who is campaigning for massage therapies to be provided by the NHS. We know how powerful healing touch can be, and we believe that Tatina is making an extremely valid case. There is a clear need for alternative therapies, such as cuddle therapy to be provided through the NHS, in London and across the country.


Touch can significantly contribute to our overall wellbeing, by decreasing our heart rate, blood pressure and cortisol levels. It can have a soothing effect for people with life-changing illnesses, such as cancer and Parkinson’s disease. Our cuddling services have also helped clients who are dealing with stress, anxiety, loneliness and intimacy problems.

If we take loneliness as an example, the Jo Cox Commission report into loneliness stated that 75% of GPs, see between one and five patients a day, who suffer from loneliness. This is therefore a major societal issue, which is placing a massive burden on our struggling health system. A suitable solution would be for GPs to refer these patients straight to a cuddle therapist, because research has sown that affective touch can mitigate the effects of loneliness. The Jo Cox report called for innovative solutions to tackle loneliness, which is precisely what cuddle therapy can do.


According to the NHS website, they take guidance from the National Institute for Health and Care Excellence (NICE) about “effective treatments that are value for money.” Cuddle therapy meets both of these requirements as it’s both effective and value for money. Nordic Cuddle’s services are even more affordable since we launched our Coffee and Connection sessions, which offer gentle hand-holding and conversation in a café, for more than half the price of our standard home visit cuddle service.


We believe there is a strong case for the NHS to begin considering alternative holistic therapies as effective treatment options. Our range of affordable services can save the NHS money, which would otherwise be spent on dealing with issues such as loneliness. Furthermore, as the scientific research supporting touch therapies continues to grow, we believe now is the perfect time to invest in treatments which can make a positive difference to people’s lives.

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