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6 Common Questions About Professional Cuddling

Updated: May 22, 2018



Professional cuddling is growing in popularity around the world, and we felt that it would be a good time to address some of the most common questions about this new form of healing modality.


1. What does professional cuddling involve?


We tailor our sessions around each individual and ensure that our clients are completely comfortable at all times. Each session will follow a similar format, starting with some gentle breathing and relaxation exercises, before we hug. We will then move onto an activity that you feel comfortable with, which may include further hugging (in different positions), hand-holding and sharing conversation. It’s important to stress that our sessions are completely platonic, and we’ve developed a code of conduct to ensure that boundaries are respected.

In addition to our standard cuddling service, we have also introduced two new options for those who’d like to try something new and fun! Our Coffee and Connection sessions take place in a café and incorporate hand-holding and conversation, allowing you to experience healing touch in a cosy and comfortable atmosphere. While our Well-being Walk service, involves a leisurely stroll through a London park, while holding hands and sharing conversation.


2. Is professional cuddling right for me?


Our clientele spans a wide demographic, and to date we have provided sessions for men and women aged 19–70+ years old, from a range of backgrounds. Many of our clients come to us because they used to receive massages and want to reduce the burdens of stress in their lives. While massages provide a wide range of benefits, there is nothing quite like being enveloped in a warm and comforting human embrace to ease the daily stresses of life!

A few other reasons why people use professional hugging services include: anxiety, burnout, loneliness and touch deprivation, to overcome different traumas, sleeping problems, loss of a loved one, divorce and a lack of confidence or motivation in life.


3. How do I know I can trust the professional cuddler?


While cuddle therapy is still a somewhat new form of alternative holistic therapy, Nordic Cuddle places a strong emphasis on protecting the safety of both the client and the practitioner. All of our practitioners are required to pass our robust training programme, before they are allowed to deliver any cuddle sessions. In addition, we require a DBS check from our practitioners (which ensures they don’t have a criminal record) and provides the client with additional peace of mind. It’s also a requirement that all our practitioners follow the code of conduct, in the same manner as our clients do. Conversations with a practitioner during a cuddle session are treated as confidential.


4. Why should we pay for cuddling and ethical touch?


This is a fairly common and important question. There are people today who are in healthy relationships and receiving plenty of cuddles, which is great! However, there are a significant number of people who don’t receive the appropriate amount of touch. Men tend to suffer more in this regard, due to social stigmas around hugging other men, and could go for long periods of time without receiving any kind of meaningful touch and are therefore at risk of suffering from touch deprivation. Another example are the nine million people in the UK who suffer from loneliness, approximately one million of whom are chronically lonely. So where can these people go to receive platonic touch?


One suggestion might be to ask someone close to you for a hug if you can stomach up the courage. That being said, those experiences tend to be brief and fleeting and while you’re likely to receive an oxytocin boost, you won’t experience the same feeling as if you had a one or two hour cuddle session with a trained professional cuddler, which will leave you feeling rejuvenated and with a deep sense of relaxation, as one of our clients attested to in a blog which you can read here.


It’s also worth remembering that the therapeutic benefits of professional cuddling are very similar to those obtained through massages, and people happily pay for massages. That being said, Nordic Cuddle is dedicated to creating a Culture of Care, and it’s our hope that one day cuddle therapy will be funded or at least partially-funded by the NHS.


5. Where can professional cuddling take place?


We currently provide cuddle sessions in a studio in Central London, as well as in the comfort of your own home in London! You’ll notice that when you go to book a cuddle session, that you have the option of choosing whether it will take place in your own home or in a studio and this is reflected in our pricing.


6. I’m a bit nervous as I’ve never tried professional cuddling before. Is that normal?


It’s natural to feel a little apprehensive when you’ve never tried something before, so please don’t worry! We can assure you that our cuddle practitioners will put you at ease, and once you’ve had your first cuddle, you’ll be in a state of bliss with any nerves far behind you. We promote communication at all times, so please don’t hesitate to tell us how you’re feeling either before or during the session. Our clients are always surprised at how quickly their first sessions fly past, which is down to the sheer relaxation you experience!


We’ve also compiled a list of other FAQs which may answer other questions you have. If not, please get in contact with us and we’ll be happy to answer them for you!

To book your first cuddle session experience, click here!


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