Frequently asked questions

What does a cuddle session involve?


We want this to be a truly relaxing, caring and comforting session. This is your time and sessions can be fully guided or co-created based on your preferences. After a short conversation, we’ll guide you some breathing techniques to help get you relaxed. The rest of the session can incorporate eye-contact, hugging, sharing conversation or quiet hand-holding and other G-rated activities. You can get a better understanding of what a session could look like by viewing our introduction to cuddle therapy video.




Who are your clients?


Our clients seek healing touch and human connection in a safe and comfortable space, and visit us for reasons including: • Stress
• Social anxiety
• Depression
• Grief
• PTSD
• Loneliness
• Neurogenerative diseases Our client demographic spans men and women from across the world, with an age range of 19 to 75+ years old. They understand the healing powers of human touch and come to us to ensure their touch needs are met.




How long does a session last?


We typically provide one hour or two hour long sessions.




How does payment work?


We accept both cash and online payment. Please speak to your practitioner during the consultation process to organise payment.




Where are sessions held?


Sessions can take place in a therapy studio or at the residence of the client. Please visit the practitioner page to see the location where each practitioner provides sessions and you can then book accordingly.




What do I wear?


T-shirts and sweatpants, or yoga clothing are all perfectly suitable. Please wear clothes that are scent-free and conducive for cuddling.




Is it really non-sexual?


Yes it is! Our sessions are completely platonic (non-romantic and non-sexual) – think of the nurturing and comforting relationship between a mother and her child.




What if I get aroused?


This is no big issue. We understand that our bodies react in different ways. We’ll make adjustments to the positioning so that it doesn’t take away focus from the caring nature of the session. We trust you to help keep the space non-sexual, and to ensure that any possible arousal isn’t stoked in any way.




How do I book a session?


Please visit our practitioners’ page and select the practitioner you would like to book a session with. You’ll then be taken to the booking page, where you can select the duration and location of the session, as well as the date and time you’d like the session to take place. Please ensure that your session is booked for at least 24 hours in advance, to give the practitioner enough time to arrange the consultation process.




What are the benefits of cuddling?


The benefits of human touch have been confirmed by multiple scientific studies. Affectionate touch has physiological and biochemical effects, which result in decreased blood pressure, heart rate and cortisol, thereby helping us stay disease free and strengthening our immune systems. Touch can provide a soothing and comforting effect for people suffering from life-changing illnesses, such as cancer, cardiovascular disease and Parkinson’s disease. It has been shown to reduce feelings of social isolation. Touch also elevates oxytocin levels, which makes us feel good – it’s pretty amazing! The release of oxytocin helps people to build trust and bond together on an emotional level. Touch is medicine for the mind and body and has similar benefits to any other analgesic, but it doesn’t have any of the negative side-effects of synthetic medicines.




Can cuddle therapy help with serious mental health issues?


People with serious mental health issues occasionally come for cuddle sessions with the unrealistic expectation that sessions will cure or alleviate these issues. People with unstable interpersonal relationships and a history of various treatments may not fully benefit from cuddle sessions. Our practitioners are touch therapists and therefore don't hold psychiatric training which may be of greater benefit to some people. While cuddle therapy can be beneficial for many people, it is not a substitute for medical or psychiatric treatment and we don’t recommend it for people with serious psychiatric disorders.




If I make an enquiry and my practitioner isn’t available, what should I do?


If you make an enquiry and your preferred practitioner isn’t available, you can either try reschedule with them for a different time and date. Alternatively if you’d rather book a session for that specific date and time, you can make an enquiry with a different practitioner.

Please note that our practitioners are all self-employed and we don’t manage their calendars and as such we can’t advise on their availability.





Practitioner FAQs

How can I become a cuddle practitioner?


Following on from widespread interest, we developed a cuddle therapy training programme. You can find out more, by visiting the Join Us page.




Are you charging a subscription fee for practitioners?


Please contact us for the current rates.




I’m based outside the UK. Can I still be listed on your site as a therapist?


We’re currently unable to list practitioners based outside the UK on our website. However, you’re still able to purchase our training programme to learn more about becoming a cuddle practitioner.




Where can I purchase insurance as a cuddle therapist?


The CMA recommends Westminster Insurance, who have underwritten cuddle therapy as a modality. Nordic Cuddle are an affiliate partner of Westminster Insurance, meaning that our practitioners are able to purchase insurance at a discounted rate. Upon purchasing our course, you’ll be provided with a custom hyperlink which offers this discounted cuddle therapy insurance.





© 2020 by Nordic Cuddle Limited.